Portfolio
Website Copy
Your website is often your audience’s first impression—and we all know first impressions matter.
Hello Story writers are experienced in helping companies define their website communication goals and translate those goals into an effective website structure and clear, engaging copy. Here are a few of the brands we’ve helped with their websites.
MomentFeed
This was a complete website re-do that included more than 40 pages of content. We worked closely with the CMO, Director of Product Marketing, and Senior Graphic Designer to ensure we created a website that met their goals.
CareerStep
Career Step has a variety of web properties, and we have provided copy for most of them over our working relationship. We work closely with the entire marketing team to understand the goals and provide the best solutions.
Email Campaigns
Email campaigns are powerful things. With an effective drip campaign you can nurture your audience along your sales funnel, moving them from interested consumers to paying, loyal customers.
Here at Hello Story email campaigns are one of our favorite things. We have helped our clients drive amazing results with email, and we know we can help you too.
Perhaps more than any other standalone marketing strategy, email nurture campaigns are like a one-to-one conversation with your customers. For this reason and to protect our clients, we don’t share the copy from the email campaigns we’ve worked on. However, here are a few highlights from some of our favorite email projects.
Medic-CE
There are 2 kinds of email campaigns—ongoing campaigns and one-time campaigns. We’ve done both for Medic-CE.
Ongoing Nurture Series:
This 3-part series was designed to nurture leads who signed up for a free continuing education credit with the goal of getting them to subscribe to the paid service. Open rates and response rates are up with the new copy.
One-time Sales Campaign:
We helped with the strategy and content for a 3-month email push to drive sales during a peak time. This campaign drove sales during the 3 months it ran that were a 100% increase over the previous YEAR.
ACLS Certification Institute
ACLS Certification Institute was increasing their efforts on the business-to-business (B2B) front and wanted an email series to support their sales team’s efforts. We helped them develop a 7-part series that hit all their key talking points, increasing their engagement and driving inbound calls and website orders.
Lead Magnets
What’s a lead magnet? It’s a piece of content so juicy that your audience can’t help but give you their contact information just to get access to it.
Lead magnets vary depending on the story you’re telling and the details you have to share. What they have in common is that they are generally long-form content. It takes some meat—whether that’s a white paper, industry report, ebook, webinar, or something else—to make the value exchange worth it for your audience.
Creating a lead magnet is no small undertaking, but Hello Story writers can help you showcase your expertise and thought leadership. Here are a few of our favorite big-impact projects.
Brochures & Sales Materials
There are few places where your messaging is as important as in your brochures and other sales materials. After all, it’s your opportunity to share the value you offer with nothing held back.
Hello Story writers have worked with numerous brands as they refresh, revise, and reimagine their sales materials. We’ve helped with simple refresh initiatives as well as complex rewrites that included the ground-up development of sales points and overarching messaging.
Here are a few of our favorite projects specifically intended to sell clients’ products and services.
Case Studies
Reviews are powerful. In fact, 88% of consumers trust an online review as much as a personal recommendation. And a case study takes that review one step further. You’re telling a complete narrative with your customer or client as the hero.
Case studies are where you can show potential customers how your product or service empowered someone else to overcome their challenges. That right there is a good story; and at Hello Story we are, at our very core, storytellers. Let us help you tell yours.
Video Scripts
One third of online activity is spent watching video, 43% of consumers want to see more video content from marketers, and 51% of marketers worldwide name video as the type of content with the best ROI.
But just like any other form of content, you have to start with clear communication goals. An effective video needs to tell your story in a way that connects with your audience. Hello Story can help you with that.
We have helped multiple brands tell their stories via video. Whether you just need a script or need help getting through the entire process, we’ve got you covered.